04 Dec 2007
| by Jane Simms
of corporate India, consumers have an outdated perception of the country. Anholt s quarterly Nation Brands ...
- is being tainted by their perception of India as an employer of low-cost labour, as well as unsatisfactory ...
by producing quality products in global markets. But, he adds: India has a wider choice of ambassadors than ...
02 Nov 2007
India's ad industry is enjoying the fruits of the country's economic boom, Arun Sudhaman writes....to choose its global advertising hub, Lenovo opted
for Bangalore, the city that has risen to fame as India ...
to seeing accounts led out of Western markets, the move can
hardly amount to much of a surprise. India ...
is hardly alone. The list of multinational
companies that have chosen India as the base market for regional ...
31 Oct 2007
has seven offices across India. The agency will establish a base in Germany as well as in the UK ...
are eyeing India and want to establish their presence in the Indian market and vice versa, said Mutual MD Priyadarshani Sharma. Mutual s clients in India include electronics companies Fujitsu and Hitachi and telecoms ...
26 Oct 2007
- COCKROACH MOSQUITOS QUIT INDIA - INDIA
CREDITS
Project: Cockroach mosquitos quit India
Client: Godrej Sara Lee, India
Brief: Grow the aerosol insect spray market
Creative agency: Publicis Ambience ...
the position of
India's market-leading insect aerosol. Hit, which is owned by Sara Lee, already claims a ...
26 Oct 2007
| by Steve Davies, Advertising Producers Association
-cost centres, such as India and
China. While the scope for offshoring is more limited in commercials, which ...
17 Oct 2007
| by Gemma O’Reilly
October), plus its account admin tasks, to India, has raised eyebrows across the industry. Could ...
office in India. Text 100 unsurprisingly hopes that the saved resour ces can then be used on higher ...
system is run from backoffices in India and Hodge bel ieves it can be an effective alt ernative if well ...
11 Oct 2007
in India....The Global Resource Optimization service will provide account administration, content and secondary research to support client campaigns and pitches. The service will be headed up by newly installed Mumbai MD Madhuri Sen from India. The 24-hour service will be available to Text 100 clients ...
05 Oct 2007
, we launched a MasterCard campaign about a young woman on her
first trip to India. Click a QR code ...
04 Oct 2007
| by Clare O’Connor
The loss-making mobile phone company has pro moted Stephanie Forrest, PR manager for its net work infrastructure division, to global head of B2B comms. Meanwhile, Natalie Harrison, PR manager for Motor ola s high growth markets, has relocated from Asia to head the consumer comms team in EMEA and India ...
27 Sep 2007
. The company has more than 300 employees worldwide, with offices in India and the UK. ...