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Indian brands expand horizons

of corporate India, consumers have an outdated perception of the country. Anholt s quarterly Nation Brands ... - is being tainted by their perception of India as an employer of low-cost labour, as well as unsatisfactory ... by producing quality products in global markets. But, he adds: India has a wider choice of ambassadors than ...

Asia: The new global hub

India's ad industry is enjoying the fruits of the country's economic boom, Arun Sudhaman writes....to choose its global advertising hub, Lenovo opted for Bangalore, the city that has risen to fame as India ... to seeing accounts led out of Western markets, the move can hardly amount to much of a surprise. India ... is hardly alone. The list of multinational companies that have chosen India as the base market for regional ...

Indian tech company Mutual sets up in London

has seven offices across India. The agency will establish a base in Germany as well as in the UK ... are eyeing India and want to establish their presence in the Indian market and vice versa, said Mutual MD Priyadarshani Sharma. Mutual s clients in India include electronics companies Fujitsu and Hitachi and telecoms ...

The Work: New Campaigns - The World

- COCKROACH MOSQUITOS QUIT INDIA - INDIA CREDITS Project: Cockroach mosquitos quit India Client: Godrej Sara Lee, India Brief: Grow the aerosol insect spray market Creative agency: Publicis Ambience ... the position of India's market-leading insect aerosol. Hit, which is owned by Sara Lee, already claims a ...

The Insider's Guide to Production: The future has arrived

-cost centres, such as India and China. While the scope for offshoring is more limited in commercials, which ...

NEWS ANALYSIS: Will Text 100’s offshoring idea work?

October), plus its account admin tasks, to India, has raised eyebrows across the industry. Could ... office in India. Text 100 unsurprisingly hopes that the saved resour ces can then be used on higher ... system is run from backoffices in India and Hodge bel ieves it can be an effective alt ernative if well ...

Text100 looks to India for services

in India....The Global Resource Optimization service will provide account administration, content and secondary research to support client campaigns and pitches. The service will be headed up by newly installed Mumbai MD Madhuri Sen from India. The 24-hour service will be available to Text 100 clients ...

The World: Insider's View - Japan

, we launched a MasterCard campaign about a young woman on her first trip to India. Click a QR code ...

Motorola rejigs its comms team after departures

The loss-making mobile phone company has pro moted Stephanie Forrest, PR manager for its net work infrastructure division, to global head of B2B comms. Meanwhile, Natalie Harrison, PR manager for Motor ola s high growth markets, has relocated from Asia to head the consumer comms team in EMEA and India ...

Tanla drops Mantra for Switch

. The company has more than 300 employees worldwide, with offices in India and the UK. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.