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Marketing abroad: Further afield

property in Mumbai, India, with 202 rooms and suites and more than 500m2 of function space. International ...

India Tourist to quickly replace planned ad campaign

LONDON - The India Tourist Board is gearing up for an emergency marketing campaign to convince...in India about the launch of a campaign as soon as possible. The ads will attempt to persuade travellers not to cancel trips to country. The India Tourist Board had planned to run a press and outdoor campaign, entitled Colours of India', through to March next year but those ads are likely to be pulled. Last week ...

Top 20 taglines financial brands may now regret

't worry if you can't, the brand in question (Life Insurance Corporation of India) is not entirely relevant ... count on us... Life Insurance Corporation Of India: Trust They Name is... WaMu: Whoo Hoo ...

The Marketing Profile: Matt Webb of Hamleys

including India, Russia, Turkey, China and Singapore. However, for Webb, the most exciting element ...

Marketing round table: outsourced contact centre bosses expect to pick up business during downturn

, the outsourcing of some contact centres to emerging nations, including India and Vietnam, has earned the industry ... India, China or Vietnam waiting around the corner that can do it cheaper.' The human touch Rekha ... 't matter whether they are based in England, India or space, because it is about the communication that goes ...

The week in marketing: 18 November

of Hope charity, which provides education to poor and orphaned children in India and Malawi. Specsavers ...

Co-op launches Fairtrade shopping bag

The hot-pink cotton holdall, will be available in store from Monday 17 November. All profits will be donated to The Wings of Hope charity, which provides free education for poor and orphaned children in India or Malawi. On the same day the Co-operative will launch its Christmas TV ad campaign, for which ...

A new era for commercial radio

up by Times Group of India for 53m. The beauty of this deal is that TGI has deep pockets, is located ... .' The third big adrenalin-boosting deal was Virgin Radio being snapped up by Times Group of India for 53m ...

Branding: Barclaycard rolls out fresh identity

and India, was created by The Brand Union. For the past two years, Barclaycard has used Green Wing stars ...

New Yahoo! R&D centre signals focus on Europe

The openinig comes as the portal attempts to focus more of its development activities in Europe, having been accused of ignoring Europe by opening R D labs in Israel and India. The Grenoble centre will focus on the global development of Yahoo! Answers and Yahoo! Search, together with semantic search ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.