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The week in marketing: 18 November

of Hope charity, which provides education to poor and orphaned children in India and Malawi. Specsavers ...

Co-op launches Fairtrade shopping bag

The hot-pink cotton holdall, will be available in store from Monday 17 November. All profits will be donated to The Wings of Hope charity, which provides free education for poor and orphaned children in India or Malawi. On the same day the Co-operative will launch its Christmas TV ad campaign, for which ...

The Work: New Campaigns - The World

HIMANI FAST RELIEF - MAN-MADE MACHINES - INDIA CREDITS Project: Man-made machines Client: Emami Industries Brief: Build awareness and sales of Himani Fast Relief Creative agency: Publicis ... THE LOWDOWN One of the most expensive commercials in India this year has been made to boost sales ...

Mothercare exports Gurgle to US and India

LONDON - Mothercare is testing international demand for its products and services with US and India...The new social networking sites will provide links to the Mothercare's main e-commerce website, although the company has denied it is seeking to roll out new standalone stores in the US. In India, Mothercare plans to increase the number of stores from 20 to 100 over the next five years. The company has ...

Watchdog bans misleading Bengali Horlicks ad

by the National Institute of Nutrition in India. Nepali TV failed to respond to the ASA, but has withdrawn ...

Biggest brands: Top 10 brands by product category 2008

ran last summer, was filmed on a working tea plantation in India, helping to reinforce ...

View From The Top: International Ambition

to be signed in Pakistan, Bangladesh, Malaysia and India. Haider is also in discussions with potential local ...

Reebok joins race against Nike for women's market

The campaign, which is in development, will feature a Reebok Global Instructors Team. Instructors are being chosen from around the world, including Sweden, Germany, Korea, UK, China, Russia, India and the US. The positioning, of 'taking the boredom out of working out', follows research conducted by GFK ...

The Marketing Profile: Philip Clough of The Body Shop

, with a small group called Teddy Exports in India as its first supplier. 'It is absolutely phenomenal ...

Emerging markets like Russia are proving fertile grounds for luxury brands

brands have seen a 33% increase in Russian sales. China has risen by a quarter and India has leapt 269 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.