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Market Research League Table 2009

behaviour. It talked to people in the UK, France, Brazil and India who had made small changes that added up ...

APG Creative Strategy Awards - DTC 'diamond Bride' by JWT Mumbai

wedding communication focuses on parents. It stands to reason because most weddings in India are financed ... and with their eyes downcast most of the time. Planning had identified that in India, brides were not happy, but would ... India's finest designers to imagine this so-far mythical figure and imbue her with flesh and blood ...

Mark Ritson on Branding: Small is beautiful

of the brands he oversaw in India while head of haircare, as a prime illustration of the future direction for P G. Pantene is sold in mini-sachets in India, as many consumers cannot afford bigger formats ...

And in the real world... Sainsbury's, P&G, ITV, British Airways and more

growth in the developing world, vowing to win one billion new consumers in untapped markets such as India ...

Mark Kleinman on Marketing and the City: Tesco wins Clubcard points

of the company's fledgling US business, and identifying new international markets for expansion (India has long ...

City Republic: Navigating recession in the dark

India and brazil, has profited mightily from surging exports to the West. This has allowed it to build ...

Primark hit by UK sweatshop allegations

the BBC's 'Panorama' programme revealed that Primark's clothing suppliers in southern India were using ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.