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Alan Mitchell on Branding: Look behind the message

31 Mar 2010 | by Alan Mitchell

, Canada, Germany, India, Malaysia, China, Japan, Australia and South Africa. - Nestle claims that one ...

Mark Kleinman on marketing and the City: Wider horizons

10 Mar 2010 | by Mark Kleinman

by customers in Asia, and the number of policies from Pru-owned brands in China or India will dwarf that held ... for the first time in 1919. - Prudential opened its first overseas life agency in India in 1923. - 'The Man ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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