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Helen Edwards on Branding: The challenge of the dual

such as Brazil and India with a sexy positioning in breath freshness. Research showed that this point ...

Levi's marks Denizen launch with social media project

; novelist Bright and analyst Saurahb Seroo from India; journalist and fashion blogger Ditto Ding ...

Nike launches city guide app for iPhone

concept was launched on mobile in India when it was extended to Mumbai from London and New York last year ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.