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Hearst-Rodale harnesses Apple Newsstand to sample print launch

, Thailand and Turkey. Launches are also planned for the next year in Vietnam, Indonesia, India, Poland ...

Calvin Klein runs augmented reality campaign in GQ

The print ads will run in the May issue in the UK, France, Germany, Spain and Italy, and in the April issue of the Cond Nast men's title in the US, China, Korea, Australia, Mexico, Taiwan and India. Consumers with webcams can view the campaign on the brand s dedicated microsite at xmarkyourspot ...

Newspaper publishers told "free is too expensive"

Speaking on the first day of the World Newspaper Congress in Hyderabad, India, Rupert Murdoch s US leader accused the press of being the "principal architect of its greatest difficulty today". He told the conference of more than 800 media delegates from 87 countries that those involved in the newspaper business ...

India tourism calls review

LONDON - India's Ministry of Tourism is reviewing its multimillion-pound integrated media planning...handled by Incredible India's director in the UK, Jagdish Chander. It currently does not have a retained UK media agency. Last year, the Ministry of Tourism for India spent 200,000 on media across print ... Incredible India's last major high-profile advertising push in the UK. In 2005, it spent 32m on a campaign ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.