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Opinion: Leader - Call centres need PR to win over doubters

Perhaps it's the long eyewitness pieces in the weekend supplements that tell of how dreadful it is to toil away in a modern-day workhouse? If it's any of these things, then news this week that India's leading call centre service provider ICICI OneSource has brought in fresh media advisers in the form ...

Profile: Leslie Dance, Motorola

in Russia, China, India and Thailand and the group's view is that modern consumers need to be drawn ...

GLOBAL ROUND-UP: News in brief

SINGAPORE: Global telecoms company GlobalOne has appointed Anita Tsui as director of corporate communications for Asia Pacific. The role covers a remit for internal and external relations in Asia Pacific, including Japan, Australia and India. Tsui replaces Lorain Wong, who has left to join competitor Qwest. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.