Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...
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The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
to the category, whereas India is much more toned-down in terms of the visuals we will use ,' he explains. 'In India, there is very little advertising or awareness; condoms are still a taboo purchase. We had a ...
Hearst-Rodale harnesses Apple Newsstand to sample print launch
03 Feb 2012 | by Daniel Farey-Jones
, Thailand and Turkey. Launches are also planned for the next year in Vietnam, Indonesia, India, Poland ...
How can UK ad agencies do better at Cannes this year?
02 Feb 2012
bothered about the global picture, in stark contrast to, say, Brazil, India, China or even Germany, which ... in the world, and you think we are going to sit in a room in Cannes and find someone from India telling us ...
Top Gunns: The Gunn Report 2011
02 Feb 2012
are seeing China and India coming through. The US is always very dominant and has been more or less ...
Starbucks to open in India
31 Jan 2012 | by John Reynolds
Starbucks is to open its first outlets in India this year, as part of an agreement between...is following rival Costa Coffee which has already opened stores in India, as the coffee chains aim to lure ... coffee beans in India Starbucks currently operates more than 17,000 outlets in nearly 60 countries ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
it and the hardware is in place. In the dynamic marketplaces of China and India, mobile growth far outstrips ...
On the Campaign Couch...with JB
19 Jan 2012
(war poems from Madagascar, India and Burma) and wrote The Agency Game while working for Colman Prentis ...
Think BR: When the Chinese talk about air... what does that mean?
28 Dec 2011 | by John Coll
brands. Changing times Asia is currently the economic engine of the world - and China and India ...
Media Network of the Year: Maxus
15 Dec 2011
Sky work in India, and its work for the technology company Hanvon in China was recognised at awards ... silver Media Lion at the Cannes International Festival of Creativity for its work for Tata Sky in India ...
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