SXSW: PepsiCo global chief highlights digital 'strategic imperative'
13 Mar 2012 | by Sarah Shearman
scheme that identifies tech start-ups to connect with its brands, to India and Brazil. The emerging ...
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Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
, India and Latin America at least once a year. 'I have a complex life, like our consumers. I can ...
Think with Google: How do I stay ahead of the digital pack?
29 Feb 2012 | by Mark Howe Country sales director, Google UK
China and India by 47%. Arena Flowers used Google Market Finder to discover that queries for 'Thank ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
of California at Berkeley, and professional achievements such as being named Person of the Year at the USA India ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
Brazil, India, Russia. (2) Agency execs who find they can get round the whole network in less time ...
Brand Health Check: Nokia
15 Jun 2011 | by Rachel Barnes
for consumers in China, India and the developing world. Then there is competition in the middle market from ...
Holy Moly: how a £4 website became an internet phenomenon
25 May 2011 | by Andrew McCormick
at the usual path. Germany and India would not be many people's first ports of call, but the obvious candidate ...
Virgin Media recruits director of mobile
21 Mar 2011 | by Daniel Farey-Jones
as deputy CEO for Virgin Mobile in India last year. He helped launch the company in India, and in a ...
VisitBritain targets affluent travellers with luxury campaign
25 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
The jointly funded campaign is called 'Britain. A tradition of Luxury' and has been created by integrated agency Albion. It features press and online activity, supported by email, direct marketing and a campaign microsite, www.visitbritain.com/sg/emirates . It will run in China, India, UAE ...
Marketers need to experiment with mobile, says Google UK chief
14 Sep 2010 | by Sarah Shearman
to the masses, particularly in countries such as India, China and Nigeria, where mobile penetration is rapidly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
