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Andrew Walmsley on Digital: advertisers still need intermediaries in digital age

and employs 200 staff in the US, the UK, France, Germany and India. It is privately held, and funded ...

New Yahoo! R&D centre signals focus on Europe

The openinig comes as the portal attempts to focus more of its development activities in Europe, having been accused of ignoring Europe by opening R D labs in Israel and India. The Grenoble centre will focus on the global development of Yahoo! Answers and Yahoo! Search, together with semantic search ...

Reebok joins race against Nike for women's market

The campaign, which is in development, will feature a Reebok Global Instructors Team. Instructors are being chosen from around the world, including Sweden, Germany, Korea, UK, China, Russia, India and the US. The positioning, of 'taking the boredom out of working out', follows research conducted by GFK ...

Search: Mobile search: all to play for

in the emerging ones, where it fulfils the role that the fixed internet does in its established markets. In India ...

Marketing Digital Report: Search - Can Google be toppled?

, there are areas where Google is not a runaway winner (see essentials, opposite). India is a virgin territory ...

HSBC in agency talks on global digital ad activity

The bank has approached UK agencies with a brief to create online ad campaigns for territories including the US, Middle East, United Arab Emirates, India, Qatar, Argentina and Europe. The decision could affect HSBC s relationship with WPP-owned Mindshare Interaction. Three years ago the bank hired ...

Shell set to offer online car portal

such as India. The UK version has been in the pipeline for several months, but its launch has been delayed ...

STOP PRESS: Yahoo! and Wisden to promote test series

Yahoo! UK & Ireland has struck a deal with cricket brand Wisden to promote the exclusive online highlights for the India v England test series on a co-branded web site. ...

TELEMARKETING: Long-distance call - The location of a call centre matters less than what it can offer customers and staff, says Louella Miles

, president of telemarketing giant Sitel, was due to fly from Baltimore to India one evening, he was caught up ... with Ta Ta International in India, expands that range. AVERAGE CUSTOMER SERVICE ADVISER SALARIES ...

THE NEW AGE OF MARKETING: This week delegates gather in London for one of the biggest industry events, the world congress of the International Advertising Association. Laura Mazur looks at key themes

. Crossing borders just adds to the challenge, as IAA contributions from China, India and the Middle East ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.