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Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

, India and Latin America at least once a year. 'I have a complex life, like our consumers. I can ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

Brazil, India, Russia. (2) Agency execs who find they can get round the whole network in less time ...

Trading Places (26 Mar): This week's people moves in advertising, marketing and media

Asia, India, Australia and China. ( Campaign ) Marketing Royal Mail brand director Tom Hings ...

Cleaning products 3.0? Reckitt Benckiser makes an online push to connect with young consumers

. It will run across six of its international markets including the UK, US, Brazil, India, Russia and Germany ...

DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post

in India' Hewlett Packard (HP) in India has stopped recruiting candidates with more than eighteen months of work experience for its call centres, according to ITExaminer . An India-based HP call centre ...

The Work: New Campaigns - The World

HIMANI FAST RELIEF - MAN-MADE MACHINES - INDIA CREDITS Project: Man-made machines Client: Emami Industries Brief: Build awareness and sales of Himani Fast Relief Creative agency: Publicis ... THE LOWDOWN One of the most expensive commercials in India this year has been made to boost sales ...

Mothercare exports Gurgle to US and India

LONDON - Mothercare is testing international demand for its products and services with US and India...The new social networking sites will provide links to the Mothercare's main e-commerce website, although the company has denied it is seeking to roll out new standalone stores in the US. In India, Mothercare plans to increase the number of stores from 20 to 100 over the next five years. The company has ...

Reebok joins race against Nike for women's market

The campaign, which is in development, will feature a Reebok Global Instructors Team. Instructors are being chosen from around the world, including Sweden, Germany, Korea, UK, China, Russia, India and the US. The positioning, of 'taking the boredom out of working out', follows research conducted by GFK ...

The Work: New campaigns - UK

with the words: "Bringing authentic tastes from all over India to your local Waitrose." Inside, a letter ...

ASIA: MEDIA MOGULS - Two of Asia’s richest men are leading the continent’s charge into new media, Tracey Taylor reports

encountered 49-year-old Subhash Chandra - also known as India s Mr TV - speak of him with a sense of awe ... , making him the second richest man in India after the software tycoon Azim Premji. Chandra takes ... in India. One of his shrewdest moves came in 1992 when he bought, from the fellow Asian media mogul ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.