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Chinese outpace western peers as most engaged in social good
05 Nov 2010 | by Jin Bo
BEIJING - Consumers in emerging economies like China and India are more likely to purchase...Compared to 2009, percentage of adults who are personally involved in supporting a good cause jumped 23 points in China to 89 per cent, and 34 points to 81 per cent, in India. Seven in 10 respondents in China would buy products from companies that support good causes, compared to just over one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
