CAMPAIGNS: It’s pink faces all around for Barbie - Brand Awareness
30 Jan 1998 | by MARY COWLETT
carried the story as did the Times of India. Mattel estimates that in total, media coverage ...
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London plans promotional blitz
16 Sep 2005
, the priority is to access markets such as China, Russia and India, said VisitLondon chief executive James ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
