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Starbucks partners with Tata for India launch
14 Jan 2011 | by Magz Osborne
NEW DELHI - Starbucks Corp. has teamed with Tata Group to open outlets in India, targeting...consumer, and he directly attributes India s rise in coffee consumption to that demographic. Singh says the two most obvious challenges facing Starbucks are that India is traditionally a nation of tea drinkers, and that the South of India is very used to South India filter coffee, which tastes very different. There are also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
