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The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

to the category, whereas India is much more toned-down in terms of the visuals we will use ,' he explains. 'In India, there is very little advertising or awareness; condoms are still a taboo purchase. We had a ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

08 Feb 2012 | by Helen Edwards

. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...

Hearst-Rodale harnesses Apple Newsstand to sample print launch

03 Feb 2012 | by Daniel Farey-Jones

, Thailand and Turkey. Launches are also planned for the next year in Vietnam, Indonesia, India, Poland ...

Campaign Viral Chart: Honda's Ferris ad is top of the class

03 Feb 2012 | by Ben Hall

2. Finnair 'India's republic day dance' created in-house 118,401 shares this week All time ...

How can UK ad agencies do better at Cannes this year?

02 Feb 2012

bothered about the global picture, in stark contrast to, say, Brazil, India, China or even Germany, which ... in the world, and you think we are going to sit in a room in Cannes and find someone from India telling us ...

Top Gunns: The Gunn Report 2011

02 Feb 2012

are seeing China and India coming through. The US is always very dominant and has been more or less ...

Facebook reports a 69% lift in ad revenue to £2bn in 2011

01 Feb 2012 | by Arif Durrani

in terms of monthly active users were cited as Brazil and India, with 37 million and 46 million MAUs ...

Publicis Groupe acquires Middle East digital agency

01 Feb 2012 | by Daniel Farey-Jones

Flip Media provides end-to-end solutions, including digital strategy, digital design/production, content/delivery and technology/platforms. Founded in 2003 and headquartered in Dubai (UAE), it has more than 100 employees across the Middle East and India. At the end of last year, the agency ...

Starbucks to open in India

31 Jan 2012 | by John Reynolds

Starbucks is to open its first outlets in India this year, as part of an agreement between...is following rival Costa Coffee which has already opened stores in India, as the coffee chains aim to lure ... coffee beans in India Starbucks currently operates more than 17,000 outlets in nearly 60 countries ...

British agencies join fledgling global network

30 Jan 2012 | by John Tylee

Manchester's BJL, London's Complete Media Group, The AdStore, and the Edinburgh-based Family join owner-run and managed operations in the US, France, Germany, India, Mexico, the Netherlands and Luxembourg to form Tribe Global. The network, which announced its presence on Friday, will co-ordinate its ...

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