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The week in marketing: 18 November

of Hope charity, which provides education to poor and orphaned children in India and Malawi. Specsavers ...

Co-op launches Fairtrade shopping bag

The hot-pink cotton holdall, will be available in store from Monday 17 November. All profits will be donated to The Wings of Hope charity, which provides free education for poor and orphaned children in India or Malawi. On the same day the Co-operative will launch its Christmas TV ad campaign, for which ...

Biggest brands: Top 10 brands by product category 2008

ran last summer, was filmed on a working tea plantation in India, helping to reinforce ...

Reebok joins race against Nike for women's market

The campaign, which is in development, will feature a Reebok Global Instructors Team. Instructors are being chosen from around the world, including Sweden, Germany, Korea, UK, China, Russia, India and the US. The positioning, of 'taking the boredom out of working out', follows research conducted by GFK ...

The Marketing Profile: Philip Clough of The Body Shop

, with a small group called Teddy Exports in India as its first supplier. 'It is absolutely phenomenal ...

Emerging markets like Russia are proving fertile grounds for luxury brands

brands have seen a 33% increase in Russian sales. China has risen by a quarter and India has leapt 269 ...

Returning Poles spur exports of British food brands to Poland

to rising confidence in British goods in Europe after the foot and mouth and BSE crises. Exports to India ...

Rising raw material costs and credit crunch threaten TV ad budgets

by a perfect storm of increased demand from growing economies such as India and China, a change ...

When brands fake their nationality

. And, although the French perfume industry is built on tradition and essences from India and China ...

Cobra hands direct business to Initials

and bottled beer, offering consumers the chance to win a range of prizes, including a trip to India. The beer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.