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From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

powerful than ever.' BRIC: BRAZIL, RUSSIA, INDIA AND CHINA While domestic economic news might ... to marketers - creatively and commercially - was to understand India's diversity, he said. 'It is a statistician's dream, but a marketer's nightmare,' he added. 'However, India is an inspiring training ground ...

Reckitt Benckiser sexes up the kitchen cabinet

, an architectural lighting company whose clients included the Louvre and the Guggenheim Museum. Passage to India ... Reckitt Benckiser in 2000. A steady rise through the ranks resulted in him going to India - the world ...

Brand of the Year 2011 shortlist

than 1bn as sales boomed in India and China. It was also boosted when its owner, Tata Motors ...

P&G annual profits drop 7% after $700m rise in adspend

, Gillette Guard in India, Downy fabric enhancers in Indonesia, Fusion ProGlide in Western Europe, and Gain ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

Brazil, India, Russia. (2) Agency execs who find they can get round the whole network in less time ...

Cannes Lions Festival 2011: The Brands at Cannes

(Brazil, Russia, India, China) came in force. Walter Perfeito , marketing director of Irmaos Perfeito ...

Reckitt Benckiser cuts carbon footprint by 11%

, India. In April, Reckitt Benckiser chief executive announced he was leaving the company, naming ...

Unilever chief: 'We have to shift our thinking to New Delhi not New York'

, Russia, India, China) to capitalise on their burgeoning populations. Polman told a packed auditorium ... by China and India. Together with Russia and Brazil, these countries "will be home to the world ... 's Q A session with Polman and Unilever CMO Keith Weed, said the promotion of India-born Harish ...

A digital future: The new Pepsi challenge

company or the four walls of your agency. From farmers in India using mobile phones to make micro ...

P&G rejigs male grooming heads

of global SKII and female beauty, Australasia, south east Asia, India, Japan and Korea. Louvet has held ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.