Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...
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The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
to the category, whereas India is much more toned-down in terms of the visuals we will use ,' he explains. 'In India, there is very little advertising or awareness; condoms are still a taboo purchase. We had a ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
powerful than ever.' BRIC: BRAZIL, RUSSIA, INDIA AND CHINA While domestic economic news might ... to marketers - creatively and commercially - was to understand India's diversity, he said. 'It is a statistician's dream, but a marketer's nightmare,' he added. 'However, India is an inspiring training ground ...
Kenwood kicks off global advertising review
10 Nov 2011 | by Sara Kimberley
markets in Asia and the BRIC economies Brazil, Russia, India and China. Recent UK activity ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
than 1bn as sales boomed in India and China. It was also boosted when its owner, Tata Motors ...
Dulux-owner to roll out global paint positioning
11 Oct 2011 | by Alex Brownsell
in a handful of markets, including Canada, South East Asia and India, with the UK and Europe to follow ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
The research, called Best Global Green Brands, combines public perception of environmental sustainability with performance on publicly available information and data. It covers the US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India. The report said: "Its [Toyota's] high perception ...
Helen Edwards on Branding: Global theory, local practice
27 Jul 2011 | by Helen Edwards
. Its leading shampoo brand is known as Sedal in Mexico, Seda in Brazil and Sunsilk in India and the US ... sometimes adapting to local tastes (Maharaja Mac in India), the McDonald's positioning is one of the most ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
Brazil, India, Russia. (2) Agency execs who find they can get round the whole network in less time ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
(Brazil, Russia, India, China) came in force. Walter Perfeito , marketing director of Irmaos Perfeito ...
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