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Kenwood kicks off global advertising review

markets in Asia and the BRIC economies Brazil, Russia, India and China. Recent UK activity ...

Reckitt Benckiser awards media AOR to ZenithOptimedia

MUMBAI - Reckitt Benckiser India has concluded its media pitch process, awarding its massive media...The incumbent agency is MPG. Reckitt Benckiser India has concluded its media pitch process ... incumbent MPG. Campaign India had reported Zenith winning the Reckitt business in early December ... at the time. Confirming the move, Reckitt Benckiser India's Chander Mohan Sethi said, "Reckitt Benckiser ...

Chevron's ad campaign spoofed before it started

anniversary of the 1984 Bhopal gas tragedy, where several thousands of people in India were exposed to toxic ...

Close-Up: Bringing a touch of colour to the world

in for India had been damaged beyond repair. The Winter Olympics were on at the time, so shipping other cameras ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.