Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
to carve out share in markets such as India and China. Second, beware generic positioning. Appropriation ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
, India and Latin America at least once a year. 'I have a complex life, like our consumers. I can ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
approach to the category, whereas India is much more toned-down in terms of the visuals we will use", he explains. "In India, there is very little advertising or awareness condoms are still a taboo purchase. We ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
powerful than ever.' BRIC: BRAZIL, RUSSIA, INDIA AND CHINA While domestic economic news might ... to marketers - creatively and commercially - was to understand India's diversity, he said. 'It is a statistician's dream, but a marketer's nightmare,' he added. 'However, India is an inspiring training ground ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
than 1bn as sales boomed in India and China. It was also boosted when its owner, Tata Motors ...
Dulux-owner to roll out global paint positioning
11 Oct 2011 | by Alex Brownsell
in a handful of markets, including Canada, South East Asia and India, with the UK and Europe to follow ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
The research, called Best Global Green Brands, combines public perception of environmental sustainability with performance on publicly available information and data. It covers the US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India. The report said: "Its [Toyota's] high perception ...
Helen Edwards on Branding: Global theory, local practice
27 Jul 2011 | by Helen Edwards
. Its leading shampoo brand is known as Sedal in Mexico, Seda in Brazil and Sunsilk in India and the US ... sometimes adapting to local tastes (Maharaja Mac in India), the McDonald's positioning is one of the most ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
