Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
to carve out share in markets such as India and China. Second, beware generic positioning. Appropriation ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
Hamleys switches from Seventy Seven PR to LightBrigade
03 Apr 2012 | by John Owens
and Dublin stores, as well as the company s growing international estate, from the Middle East to India ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
, India and Latin America at least once a year. 'I have a complex life, like our consumers. I can ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
approach to the category, whereas India is much more toned-down in terms of the visuals we will use", he explains. "In India, there is very little advertising or awareness condoms are still a taboo purchase. We ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
powerful than ever.' BRIC: BRAZIL, RUSSIA, INDIA AND CHINA While domestic economic news might ... to marketers - creatively and commercially - was to understand India's diversity, he said. 'It is a statistician's dream, but a marketer's nightmare,' he added. 'However, India is an inspiring training ground ...
Kenwood kicks off global advertising review
10 Nov 2011 | by Sara Kimberley
markets in Asia and the BRIC economies Brazil, Russia, India and China. Recent UK activity ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
than 1bn as sales boomed in India and China. It was also boosted when its owner, Tata Motors ...
Dulux-owner to roll out global paint positioning
11 Oct 2011 | by Alex Brownsell
in a handful of markets, including Canada, South East Asia and India, with the UK and Europe to follow ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
