Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
than 1bn as sales boomed in India and China. It was also boosted when its owner, Tata Motors ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
of California at Berkeley, and professional achievements such as being named Person of the Year at the USA India ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
(Brazil, Russia, India, China) came in force. Walter Perfeito , marketing director of Irmaos Perfeito ...
M&S profits lift 11% following marketing drive
24 May 2011 | by John Reynolds
attention to emerging markets. There are plans to open 10 new stores in India over the next year, which would bring its total in the country to 29. There are also plans for a major offensive in India ...
Helen Edwards on Branding: The challenge of the dual
22 Sep 2010 | by Helen Edwards
such as Brazil and India with a sexy positioning in breath freshness. Research showed that this point ...
Lee Cooper jeans appoints 999 as marketing agency
20 Nov 2009 | by Fiona Ramsay
into China, Japan, India and the Middle East. ...
Storm hires design agency to revamp watch brand
22 Sep 2009 | by staff
including Germany, Australia, Dubai, China and India. ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
behaviour. It talked to people in the UK, France, Brazil and India who had made small changes that added up ...
Mark Ritson on Branding: Small is beautiful
16 Jun 2009 | by Mark Ritson
of the brands he oversaw in India while head of haircare, as a prime illustration of the future direction for P G. Pantene is sold in mini-sachets in India, as many consumers cannot afford bigger formats ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
