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Alan Mitchell on Branding: Look behind the message

, Canada, Germany, India, Malaysia, China, Japan, Australia and South Africa. - Nestle claims that one ...

Co-op launches Fairtrade shopping bag

The hot-pink cotton holdall, will be available in store from Monday 17 November. All profits will be donated to The Wings of Hope charity, which provides free education for poor and orphaned children in India or Malawi. On the same day the Co-operative will launch its Christmas TV ad campaign, for which ...

Biggest brands: Top 10 brands by product category 2008

ran last summer, was filmed on a working tea plantation in India, helping to reinforce ...

Vladivar swaps red for blue in label revamp

's Scotch whisky brand into India. ...

Returning Poles spur exports of British food brands to Poland

to rising confidence in British goods in Europe after the foot and mouth and BSE crises. Exports to India ...

Rising raw material costs and credit crunch threaten TV ad budgets

by a perfect storm of increased demand from growing economies such as India and China, a change ...

When brands fake their nationality

. And, although the French perfume industry is built on tradition and essences from India and China ...

Cobra hands direct business to Initials

and bottled beer, offering consumers the chance to win a range of prizes, including a trip to India. The beer ...

Sector Insight: Rice - Credit to convenience

India, Pakistan, Bangladesh and the Caribbean - all ethnicities in which rice features as a major ...

Cadbury to embark on sustainable cocoa project

and their communities in Ghana, India, Indonesia and the Caribbean. The majority of the partnership funds (70 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.