Pepsi gives sugar-free consumers more for their money
12 Feb 2010 | by Joe Thomas
in countries including Australia, India and Canada. Pepsi is aiming to encourage consumers to move away from ...
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Sprite's first global marketing campaign avoids UK
12 Feb 2010 | by Joe Thomas
, India, Philippines, Turkey, Greece Germany, Ireland and South Africa. "We currently have no plans ...
Cadbury and Kraft shake hands on £11.5bn deal
19 Jan 2010 | by Daniel Farey-Jones
of the deal is in Kraft bolting on Cadbury's strong presence in growth markets, such as India and Latin ...
BBH under threat as Ginsters calls UK advertising pitch
03 Dec 2009 | by Kate Nettleton
last year's Aerial Award-winning radio ad "India, Italy, Mexico", voiced by the comedian Justin Lee ...
Channel 4 set to air India Season
24 Nov 2009 | by Sarah Johnson
; mso-bidi-language:#0400;} The India Season strand will showcase the country's culture ... in India. ...
Adwatch Review: Patak's
10 Nov 2009
of India and its wonderful vistas, colours and aromas. However, if you're going to be a proudly authentic ...
Mark Ritson on Branding: Heinz meanz business
03 Nov 2009 | by Mark Ritson
successfully targeted emerging markets such as India, China and Poland. Within three years, these developing ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
behaviour. It talked to people in the UK, France, Brazil and India who had made small changes that added up ...
Sugar prices predicted to rise
12 Aug 2009 | by Jeremy Lee
and India caused wholesale prices to hit a 28-year high.
Is the era of the discount label now over in food retail?
28 Jul 2009 | by Staff
markets - look at Tata's Nano car ( 1300 in India) to understand how that discount brand' will expand India's car market. Maybe James Murphy, founding partner, Adam Eve What customers have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
