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VisitBritain embarks on global campaign to attract tourists beyond the Olympics

and value now. But it's the BRIC countries where we need to boost our image. In China and India, they don ...

The joy of sex marketing

approach to the category, whereas India is much more toned-down in terms of the visuals we will use", he explains. "In India, there is very little advertising or awareness condoms are still a taboo purchase. We ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...

Brand of the Year 2011 shortlist

than 1bn as sales boomed in India and China. It was also boosted when its owner, Tata Motors ...

Save the Children links with The Guardian to produce series of online films

in India and Cyclone Nargis in Myanmar. In November, films will be launched providing updates on children ...

Market Research League Table 2009

behaviour. It talked to people in the UK, France, Brazil and India who had made small changes that added up ...

ActionAid revamps supporter magazine

by children living in the urban slums of India. Action will initially go out to 180,000 supporters ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.