Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...
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The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
to the category, whereas India is much more toned-down in terms of the visuals we will use ,' he explains. 'In India, there is very little advertising or awareness; condoms are still a taboo purchase. We had a ...
What's in store for 2012?
11 Jan 2012 | by Kate Magee
, Edelman announced a partnership with one of the largest ad agencies in India - Rediffusion-Y R. 'Both ... across much of Africa and in countries such as Brazil, China, Colombia, India, Indonesia and Mexico ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
than 1bn as sales boomed in India and China. It was also boosted when its owner, Tata Motors ...
Amnesty International joins Arch Enemy tour to promote freedom of expression
07 Nov 2011 | by Matt Cartmell
working more closely with artists in India, Africa and Latin America bec-ause they would talk to fans ...
Innovation Future 5 - Blazing a comms trail
23 Sep 2011 | by PRWeek promotion
with coverage in Australia, Canada, India and the Far East. Impressively, 1,300 paying subscribers signed up ...
Mahindra 'rise' by StrawberryFrog
17 Aug 2011
"Rise", by StrawberryFrog, will launch in India, then globally. It will roll out in stages, aimed at building a cultural movement from the ground up, using digital and offline media. The TV ad was directed by the film-maker Harmony Korine, through MJZ, and the director of photography was Anthony Dod Mantle, who won ...
The Impossible Brief
16 Jun 2011
it last. Brief 07: PEACE CAPITAL Aditya Anupkumar / Y R / India Illustration ... / India Illustration / Gal Shkedi Have the Jewish and Palestinian leaders form a team to solve ...
Promotional agency London & Partners hires Cake and Euro RSCG
24 May 2011 | by Matt Cartmell
US, France, Germany, Spain, Italy, India and China. The agency will be charged with promoting ... . UK and European markets will be targeted, as well as Australia, China and India. ...
The World Wildlife Fund launches PR drive to save water sources
16 Feb 2011 | by Matt Cartmell
, India and Brazil. More than 100,000 HSBC employees have taken part in the Climate Partnership ...
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