SXSW: PepsiCo global chief highlights digital 'strategic imperative'
13 Mar 2012 | by Sarah Shearman
scheme that identifies tech start-ups to connect with its brands, to India and Brazil. The emerging ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
Cameron backs Dow's wrap sponsorship
12 Mar 2012 | by John Reynolds
Thousands of people were killed and injured in 1984 when gas leaked out of a Bhopal pesticide plant that was owned by Union Carbide India, then a subsidiary of Union Carbide. Union Carbide was later ... at the time, so this is a different company and a different business. "It would be a very sad day [if India ...
Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
features a train travelling through India, showcasing the vibrant Indian culture and country, through ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
approach to the category, whereas India is much more toned-down in terms of the visuals we will use", he explains. "In India, there is very little advertising or awareness condoms are still a taboo purchase. We ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...
Hearst-Rodale harnesses Apple Newsstand to sample print launch
03 Feb 2012 | by Daniel Farey-Jones
, Thailand and Turkey. Launches are also planned for the next year in Vietnam, Indonesia, India, Poland ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
it and the hardware is in place. In the dynamic marketplaces of China and India, mobile growth far outstrips ...
Think BR: When the Chinese talk about air... what does that mean?
28 Dec 2011 | by John Coll
brands. Changing times Asia is currently the economic engine of the world - and China and India ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
powerful than ever.' BRIC: BRAZIL, RUSSIA, INDIA AND CHINA While domestic economic news might ... to marketers - creatively and commercially - was to understand India's diversity, he said. 'It is a statistician's dream, but a marketer's nightmare,' he added. 'However, India is an inspiring training ground ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
