SXSW: PepsiCo global chief highlights digital 'strategic imperative'
13 Mar 2012 | by Sarah Shearman
scheme that identifies tech start-ups to connect with its brands, to India and Brazil. The emerging ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
Cameron backs Dow's wrap sponsorship
12 Mar 2012 | by John Reynolds
Thousands of people were killed and injured in 1984 when gas leaked out of a Bhopal pesticide plant that was owned by Union Carbide India, then a subsidiary of Union Carbide. Union Carbide was later ... at the time, so this is a different company and a different business. "It would be a very sad day [if India ...
Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
features a train travelling through India, showcasing the vibrant Indian culture and country, through ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
approach to the category, whereas India is much more toned-down in terms of the visuals we will use", he explains. "In India, there is very little advertising or awareness condoms are still a taboo purchase. We ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
powerful than ever.' BRIC: BRAZIL, RUSSIA, INDIA AND CHINA While domestic economic news might ... to marketers - creatively and commercially - was to understand India's diversity, he said. 'It is a statistician's dream, but a marketer's nightmare,' he added. 'However, India is an inspiring training ground ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
than 1bn as sales boomed in India and China. It was also boosted when its owner, Tata Motors ...
Smirnoff unveils Madonna as face of its 2011 Nightlife Exchange activity
18 Aug 2011 | by Gemma Charles
; Dominican Republic; Dubai; Ecuador; El Salvador; Germany; Ghana; Great Britain; Greece; Guatemala; India ...
Holy Moly: how a £4 website became an internet phenomenon
25 May 2011 | by Andrew McCormick
at the usual path. Germany and India would not be many people's first ports of call, but the obvious candidate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
