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Field Marketing: How face to face can reap rewards - In developing markets, it pays to go direct to the consumer, Claire Murphy discovers

are held all over India. They began as sacred festivals, but many have now evolved into an opportunity ...

Vodafone attacks BT’s bid to ambush cricket

outside games involving India, Pakistan, Sri Lanka and Bangladesh at Chelmsford, Headingley and Lords ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

of the independent retailers like that; a lot of them have been able to fly to India for a holiday. We can offer ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.