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Contact centres: Calling India

, but the relocation of some UK customer service centres to India has caused real alarm. Scare stories in the tabloids ... to Mumbai. Coming in the wake of BT's decision to handle some directory enquiry calls in India, these moves ... in India or plan to do so. They are vulnerable to the charge that they are sacrificing the interests ...

Cobra abandons India ad theme

The 14-year-old brand's shift in strategy will be followed by the introduction of four Cobra variants. Its non-alcoholic beer will be the first to launch in the UK, with a roll-out later this autumn. It was developed in part to overcome India's law against advertising for alcoholic drinks. Packaging ...

Media brief: Music India launches on Sky

Music India, the Hindi music channel, has launched on Sky. Content will include film news

India Tourist to quickly replace planned ad campaign

LONDON - The India Tourist Board is gearing up for an emergency marketing campaign to convince...in India about the launch of a campaign as soon as possible. The ads will attempt to persuade travellers not to cancel trips to country. The India Tourist Board had planned to run a press and outdoor campaign, entitled Colours of India', through to March next year but those ads are likely to be pulled. Last week ...

India tourism arm enlists Interfocus for image change

The Government of India Tourist Office has awarded its pounds 1m ad business to Interfocus, with a...The Government of India Tourist Office has awarded its pounds 1m ad business to Interfocus, with a ... and the cultural side of the country. If you think of fantastic beaches, you wouldn t necessarily think of India ... at the Government of India Tourist Office, said she was impressed by the way the agency was changing old perceptions ...

Helen Dickinson on retail: India is emerging as real opportunity

economy in the world, but there are others. India, in particular, must be getting fed up with China ... of the opportunities India could present in the near future - if only they are allowed in. Currently, the Indian ... will be relaxed sometime soon. India's consumer market is massive, yet it remains virtually untapped by major ...

L’Oreal picks India MD for top UK role

Geoff Skingsley, managing director of L Oreal s operations in India, is to take over the running...Geoff Skingsley, managing director of L Oreal s operations in India, is to take over the running of L Oreal UK. The move comes as Jean Jacques Lebel, L Oreal UK s most senior marketer ... of the company s India operation since he set it up in 1995. He was marketing manager at L Oreal UK from 1988 ...

MEDIA: India and China’s paper sales are worth watching

and the internationally-minded businessman should be trying to buy are in India and China - as long as potential...and the internationally-minded businessman should be trying to buy are in India and China - as long as potential ... in India recorded another sales increase of 4.2%, making a 47% rise, or eight million more newspaper ... . But the real explanation is that the proportion of people who can read a newspaper is rising in India ...

RADIOWATCH: Western Union signs BBC comedy star for India ads

July. The aim of the campaign is to encourage people to use Western Union to transfer money to India ... into an equivalent locality in India, with people speaking in Indian accents and using Indian place names ... delays in the traffic jam execution and With over 5000 agency locations across India in the rail station ...

Branding News brief: No.1 West India Quay establishes open-air art installation

No. 1 West India Quay, the 33-storey residential building in London's Docklands, has established

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.