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Mothercare exports Gurgle to US and India

LONDON - Mothercare is testing international demand for its products and services with US and India...The new social networking sites will provide links to the Mothercare's main e-commerce website, although the company has denied it is seeking to roll out new standalone stores in the US. In India, Mothercare plans to increase the number of stores from 20 to 100 over the next five years. The company has ...

EDITORIAL: Cadbury's leaves bitter taste in India

The ad, which suggested the disputed Kashmir region between India and Pakistan is - like the chocolate bar - 'too good to share,' was made by a local ad agency and signed off by the marketing department of Cadbury India - a department that Cadbury Schweppes admits ...

Grey India bags GSK's oral care brand Sensodyne

MUMBAI - Grey India has bagged the mandate for GlaxoSmithKline Consumer Healthcare's (GSKCH) foray...is working on the multimedia campaign which will go on-air nationally in late January. Grey India has been ... president marketing, GlaxoSmithKline Consumer Healthcare, India, said: "GSKCH has always endeavored ... of Sensodyne was preceded by test marketing in South India. The marketing campaign involving activations titled ...

L’Oreal picks India MD for top UK role

Geoff Skingsley, managing director of L Oreal s operations in India, is to take over the running...Geoff Skingsley, managing director of L Oreal s operations in India, is to take over the running of L Oreal UK. The move comes as Jean Jacques Lebel, L Oreal UK s most senior marketer ... of the company s India operation since he set it up in 1995. He was marketing manager at L Oreal UK from 1988 ...

Mediaedge:cia wins €4.5m Henkel India media task

LONDON - Mediaedge:cia has been awarded the €4.5m (£3m) Henkel India media account, which includes...Kumar, Henkel India president and managing director, said: "The shift from Lodestar to Mediaedge:cia is primarily due to global alignment." Mediaedge:cia India managing director Shubha George said: "Mediaedge ... this into the Asia Pacific region with India." The range of portfolio includes laundry with Henko and Pril ...

The World: Mumbai - Gosling to spearhead Lowe's planning team in India

Brent Gosling has been named the chief strategy officer of Lowe Lintas India, as well as the global...Lintas India, added: "Lowe is already a strong planning agency in India. I'm sure we will grow even ...

The World: New Delhi - Dabur India plans consolidation of media roster

The Indian FMCG giant Dabur India is reviewing its £45 million media account with a view...pitching for the business. Currently, Dabur India has products in the hair care, health care, oral care ...

Helen Edwards on Branding: Innovating for austerity

To succeed in straitened times, companies should look to countries such as India for inspiration....and lasting change in corporate approaches to strategy. - Prahalad was born in Tamil Nadu, India. Extensive ...

INTERNATIONAL: BORDER LINES - Gillette builds non-premium goods

-long media campaign in India. The media plan is primarily for brand building of its non-premium products...NEW DELHI: Shaving products giant Gillette has earmarked nearly pounds 200,000 for a month-long media campaign in India. The media plan is primarily for brand building of its non-premium products. Gillette bosses are aiming to use the campaign to mark the company s entry into the creams and tube market ...

BORDER LINES: BOMBAY: Ogilvy PR to unify Tata identity

of the Bombay-based agency s largest accounts. The brief covers India at first and will move to other markets...will be one of the Bombay-based agency s largest accounts. The brief covers India at first and will move ...

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