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Orion Insurance, part of the Guardian Royal Exchange Group, launches a poster campaign this week publicising its unusual positioning in the insurance market. The firm specialises in insuring high-risk cases that other insurers would turn down, including custom-built cars, drivers who have had more than...
The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost of car insurance for young drivers, using in-car smartbox technology that measured their driving ability and offering discounts accordingly.
The advent of price-comparison websites is levelling the playing field as motor insurance providers compete for market share.
The recession has forced the issue of clients' credit insurance into the spotlight. Media Week finds out how the issue has arisen, what it means for media agencies and how the situation can be eased.
LONDON - Life insurance and pension company Aegon UK has reappointed Ptarmigan Media to its £2m media planning and buying account.
LONDON - Mindshare has won the estimated £9m Admiral Insurance account from incumbents Starcom Mediavest and Mediavest Manchester.
As the shift to self-organised, no frills travel allows us to enjoy more overseas trips, the demand for multi-trip/annual insurance is increasing.
Co-operative Insurance (CIS) is launching a £1.3m national TV campaign for its ECO car insurance product, which provides discounts for drivers of environmentally friendly vehicles.
Mark Jones will join Brit Insurance as marketing director in July. He was previously marketing and product development director at Cofunds.
As a creative person it's easy to think that creativity exists only in the execution or lush design and typography.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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