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Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show with Pat Sharp as part of its push to increase awareness of its private health insurance services.
Sony has pledged to insure users of its Qriocity and PlayStation online services against identity theft following data breaches in which hackers obtained personal customer data including credit card details.
Corporate insurance giant Lloyd's of London is relaunching its website to create a more easily-accessible platform for industry professionals.
Digital and direct media agency Equi=Media has won the search marketing account for Europa Group insurance brands onequotedirect.co.uk and motorcycledirect.co.uk
LONDON - Motorbike insurance provider Bennetts has appointed Agency Inc to handle its integrated advertising after a pitch.
LONDON - Insurance, investment and pensions group LV= has launched a game called Shape Trace to promote its home insurance offering.
LONDON - Members of the public interviewed in the latest BR video believe that the plan to increase users' insurance premiums because of their social networking website-use is just another excuse created by insurance firms to raise their prices.
LONDON - Users of social networking sites such as Facebook and Twitter face higher insurance premiums for divulging too much information online -- including holiday plans -- as opportunistic burglars use the sites to "shop for victims".
LONDON - Zurich Insurance has awarded its direct and digital marketing accounts for Zurich Connect to OgilvyOne, following a two-way pitch against incumbent agency Publicis Dialog.
LONDON - Data and direct marketing firm Tri-Direct has won a contract from Salaam Halal Insurance to target Muslim consumers with Shariah-compliant products.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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