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We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly rides such trends, writes Simon Kershaw.
John Lewis is dropping the Greenbee direct sales brand it created four years ago and is renaming the business John Lewis Insurance after paring back its offering.
LONDON - AXA is launching a £10m marketing campaign to support the launch of its new direct motor insurance product targeting older drivers.
LONDON - Zurich Insurance has awarded its direct and digital marketing accounts for Zurich Connect to OgilvyOne, following a two-way pitch against incumbent agency Publicis Dialog.
Yell, the directories business, is withdrawing from the door-drop market just three months after launching its car insurance guide.
LONDON - Swinton Insurance is searching for a direct marketing agency to handle its below-the-line account.
LONDON - Nationwide Building Society has appointed Carat to handle the £5m media planning and buying account for its new insurance business, set to launch in conjunction with Liverpool Victoria (LV=) in December.
Zurich Insurance has added direct agency Bright Blue Day to its roster; it joins incumbent Publicis Dialog. Last year Zurich expanded its 'Because change happenz' campaign to target 45- to 54-year-olds using the internet.
LONDON - Data and direct marketing firm Tri-Direct has won a contract from Salaam Halal Insurance to target Muslim consumers with Shariah-compliant products.
LONDON - Inferno is launching its first campaign for Prudential General Insurance, with a new strapline "Insurance the way it should be", following its appointment to the account in April.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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