Halifax scales back choir in home insurance spot
21 Feb 2012 | by Sara Kimberley
Halifax has cut back the involvement of the choir in its latest TV ad for home insurance.
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Aviva 'Aviva home insurance relaunch' by AMV BBDO
22 May 2012
Paul Whitehouse plays a goth in the latest Aviva ad by Abbott Mead Vickers BBDO.
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show with Pat Sharp as part of its push to increase awareness of its private health insurance services.
Churchill Insurance unveils Martin Clunes ads in £50m push
27 Dec 2011 | by Alex Brownsell
Churchill Insurance is looking to position itself as "dependable" with a new series of TV ads starring actor Martin Clunes.
Churchill Insurance signs up Martin Clunes for new campaign
14 Dec 2011 | by Alex Brownsell
Churchill Insurance is revamping its nodding dog brand mascot with a new marketing campaign starring actor Martin Clunes.
Bupa rolls out 'adaptable' insurance campaign
05 Sep 2011 | by Oliver Luft
Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people at the heart of the ads.
Motorists warned about car insurance law changes in TV ad campaign
23 May 2011 | by Alex Brownsell
The Motor Insurers´ Bureau has created an ad campaign publicising changes to the law, whereby consumers can be prosecuted for owning a vehicle without insurance, even if they do not drive it.
Insurance brand Friends Life launches debut campaign
30 Mar 2011 | by Alex Brownsell
Friends Life, the newly-formed life insurance business, has unveiled its branding and marketing campaign.
Aviva takes different approach to life insurance ads
18 Jan 2011 | by John Reynolds
Aviva has launched an emotional TV ad that features comedian Paul Whitehouse as a dead man who continues to look after his family after he has passed away.
CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face
21 Oct 2010 | by Simon Kershaw
We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly rides such trends, writes Simon Kershaw.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
