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CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

21 Oct 2010 | by Simon Kershaw

We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly rides such trends, writes Simon Kershaw.

Insurance sites appoint Equi=Media to search accounts

05 Jul 2010 | by Mark Banham

Digital and direct media agency Equi=Media has won the search marketing account for Europa Group insurance brands onequotedirect.co.uk and motorcycledirect.co.uk

Agency Inc wins integrated Bennetts insurance account

04 Feb 2010 | by Staff

LONDON - Motorbike insurance provider Bennetts has appointed Agency Inc to handle its integrated advertising after a pitch.

LV= launches Shape Trace game to promote home insurance product

11 Nov 2009 | by Jacquie Bowser

LONDON - Insurance, investment and pensions group LV= has launched a game called Shape Trace to promote its home insurance offering.

BR Video: Public says insurance hike for social web users is a money-making excuse

02 Sep 2009 | by Staff

LONDON - Members of the public interviewed in the latest BR video believe that the plan to increase users' insurance premiums because of their social networking website-use is just another excuse created by insurance firms to raise their prices.

Insurance firms threaten to raise premiums for social network users

27 Aug 2009 | by Dan Leahul

LONDON - Users of social networking sites such as Facebook and Twitter face higher insurance premiums for divulging too much information online -- including holiday plans -- as opportunistic burglars use the sites to "shop for victims".

EMB hires fastMAP for motor insurance task

27 Jul 2009 | by Sarah Crawley-Boevey

LONDON - EMB, an insurance consultancy, has hired research experts CCB fastMAP to conduct a long-term tracking study of consumers' attitudes to buying motor insurance.

Tri-Direct wins brief to promote Shariah-compliant insurance to Muslims

31 Jul 2008 | by Ben Bold

LONDON - Data and direct marketing firm Tri-Direct has won a contract from Salaam Halal Insurance to target Muslim consumers with Shariah-compliant products.

Inferno unveils its first Prudential Insurance work

07 Jul 2008 | by Nikki Sandison

LONDON - Inferno is launching its first campaign for Prudential General Insurance, with a new strapline "Insurance the way it should be", following its appointment to the account in April.

Tri-Direct in data work for HBOS Insurance

19 Jun 2008 | by Jacquie Bowser

LONDON - Tri-Direct has won a contract to supply HBOS General Insurance with a bespoke data product.

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