Brand in the news - Brit Insurance
04 Aug 2009 | by Peter Gandolfi, Founder, Gandolfi Consultants
Brit Insurance is a hugely successful B2B brand but is largely unknown outside that universe.
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AXA assigns car insurance brief
29 Sep 2009 | by Alex Brownsell
French insurer AXA has appointed ad agency MWO to help develop its planned car insurance brand.
Sector Insight: Motor insurance
28 Jul 2009 | by Jane Bainbridge
The advent of price-comparison websites is levelling the playing field as motor insurance providers compete for market share.
Digital & Direct: Yell scraps car insurance title
28 Oct 2008
Yell, the directories business, is withdrawing from the door-drop market just three months after launching its car insurance guide.
Swinton Insurance seeks direct agency
27 Oct 2008 | by Joe Thomas
LONDON - Swinton Insurance is searching for a direct marketing agency to handle its below-the-line account.
Direct brief: Zurich Insurance adds Bright Blue Day to roster
12 Aug 2008
Zurich Insurance has added direct agency Bright Blue Day to its roster; it joins incumbent Publicis Dialog. Last year Zurich expanded its 'Because change happenz' campaign to target 45- to 54-year-olds using the internet.
Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance and utilities
24 Jun 2008 | by Alex Brownsell
LONDON - Until recently, mobile pre-pay pricing deals have appealed mainly to adults with credit problems or no bank account, and children. However, as the economic climate worsens, consumers in other demographics are also beginning to turn to such propositions as they, too, find themselves short of...
More Th>n launches women-only motor insurance
06 Jun 2008 | by Alex Brownsell
LONDON - Insurance provider More Th>n is to take on HBOS-owned Sheilas' Wheels in the women's drivers' space.
Zurich Insurance set to build direct roster
03 Jun 2008 | by Ed Kemp
LONDON - Zurich Insurance, the financial services brand, has kicked off a search for agencies to fill its direct marketing roster.
Digital brief: RBS Insurance appoints buy.at
20 May 2008
RBS Insurance has appointed buy.at to drive sales of Prudential car and home insurance products using affiliate marketing. Buy.at will manage a range of search affiliates, including loyalty sites and niche-content affiliates such as motoring websites.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
