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The recession has forced the issue of clients' credit insurance into the spotlight. Media Week finds out how the issue has arisen, what it means for media agencies and how the situation can be eased.
LONDON - Nationwide Building Society has appointed Carat to handle the £5m media planning and buying account for its new insurance business, set to launch in conjunction with Liverpool Victoria (LV=) in December.
Challenge: Zurich Insurance challenged us to develop an integrated brand response campaign.
AdLink's affiliate subsidiary, Affilinet, is to work with insurer Essential Travel on its marketing activity.
Insurance firm's latest campaign features Nigel Havers, but the star quality seems to be missing.
LONDON - Insurance brand Legal & General has teamed up with Scotsman.com to sponsor a new online advice area, Legal & General Money Talk.
Insurance brand Legal & General has teamed up with Scotsman.com to sponsor a new online advice area, Legal & General Money Talk.
LONDON - Insurance brand More Than is to sponsor Bauer Radio’s Magic 105.4 for one year, starting tomorrow (20 February).
Insurance brand More Than is to sponsor Bauer Radio's Magic 105.4 for one year, starting tomorrow (20 February).
LONDON - Life insurance and pension company Aegon UK has reappointed Ptarmigan Media to its £2m media planning and buying account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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