AXA launches motor insurance brand with 'pavement rage' ad
01 Feb 2010 | by Alex Brownsell
LONDON - AXA is launching a £10m marketing campaign to support the launch of its new direct motor insurance product targeting older drivers.
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Citigate Dewe Rogerson wins Chaucer Holdings insurance brief
03 Feb 2010 | by Alec Mattinson
Specialist Lloyd's of London insurance group, Chaucer Holdings, has brought in Citigate Dewe Rogerson (CDR) as its retained corporate and financial public relations adviser.
O2 to enter £34bn insurance market with brand extension
26 Jan 2010 | by Alex Brownsell
LONDON - O2 is making a multimillion-pound move into travel insurance in a 'Tesco-style' strategy to build its presence in additional markets.
AXA Insurance recruits Swiftcover marketer Tina Shortle
05 Jan 2010 | by Alex Brownsell
LONDON - AXA Insurance has promoted Swiftcover.com marketer Tina Shortle to the position of marketing director.
Open Road lands lobbying account with insurance giant Prudential
22 Dec 2009 | by David Singleton
Prudential has dropped Lexington as its retained public affairs adviser, turning instead to rival firm Open Road.
Campaigns: Consumer - Swift results follow car insurance drive
20 Nov 2009
Campaign: Swift Relief Client: swiftcover.com PR team: Brazil Timescale: August 2008-September 2009 Budge: £75,000 Brazil was asked to develop a campaign to engage car insurance provider swiftcover.com's target audience of 25- to 40-year-olds. Objectives - To position swiftcover.com as...
RIAS launches TV and radio campaign to promote home insurance
13 Nov 2009 | by Staff
LONDON - RIAS, which specialises in providing insurance cover for people older than 50, has launched a home insurance campaign.
LV= launches Shape Trace game to promote home insurance product
11 Nov 2009 | by Jacquie Bowser
LONDON - Insurance, investment and pensions group LV= has launched a game called Shape Trace to promote its home insurance offering.
Aviva campaign advises businesses to use insurance brokers
02 Oct 2009 | by Alex Brownsell
LONDON - Financial services company Aviva is rolling out a TV campaign encouraging businesses to seek advice from an insurance broker.
AXA assigns car insurance brief
29 Sep 2009 | by Alex Brownsell
French insurer AXA has appointed ad agency MWO to help develop its planned car insurance brand.
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