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LONDON - HSBC is launching an insurance brand in conjunction with Aviva, which will be backed by a heavyweight marketing campaign in the third quarter of 2007.
LONDON - Insurance firm Lifestyle Services Group has been ordered to withdraw a leaflet featuring four black men in a police identity parade after Plymouth and District Racial Equality Council complained that it implied that black men are criminals.
LONDON - Alliance, an insurance and risk management company, has unveiled a comprehensive new identity created by marketing agency Folk.
LONDON - Legal insurer The St Paul has launched an integrated direct marketing campaign to encourage law firms to take up their indemnity insurance service.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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