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Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people at the heart of the ads.
The Motor Insurers´ Bureau has created an ad campaign publicising changes to the law, whereby consumers can be prosecuted for owning a vehicle without insurance, even if they do not drive it.
LONDON - Today's round up of the biggest business stories.
LONDON - A study by the Financial Services Authority has found that insurers have improved their compliance with its guidelines on savings claims, with only 6% deemed to be misleading consumers.
The Inland Revenue is looking for a creative and media agency to develop a campaign to tell self-employed workers that they need to pay National Insurance.
LONDON - The Inland Revenue is looking for a creative and media agency to develop a campaign to tell self-employed workers that they need to pay National Insurance.
LONDON - UIA Insurance, the affinity insurer that provides policies for members and supporters of not-for-profit organisations, is launching its first TV campaign following a rebrand earlier this year.
The first medical insurance brand to be developed for the youth market launches this week through Western Provident Association (WPA).
A crack squad from McKinsey roving the corridors, a rumoured takeover bid from the Halifax and a total review of marketing strategy - it s been all go for BUPA s new marketing team over the past few months.
The first ad in an pounds 8 million launch campaign for Boots health and travel insurance will break this week on national television and signals a radical change in tone across all Boots advertising.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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