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Aviva signs radio deal to promote health insurance

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show with Pat Sharp as part of its push to increase awareness of its private health insurance services.

Brit Insurance marketing cuts threaten cricket sponsorship

Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.

Online insurance comparison website GoCompare seeks digital agency

Online insurance comparison website GoCompare is on the hunt for a digital PR agency, but has banned contenders from using brand mascot Gio Compario.

RBS Insurance appoints Rob Bailhache as director of comms

RBS Insurance has poached HSBC Holdings head of group press office Rob Bailhache to be its director of comms.

Eulogy appointed by high net-worth insurance broker MWA

Eulogy has been appointed by elite insurance broker MWA Insurance to implement its consumer and trade PR.

Aviva takes different approach to life insurance ads

Aviva has launched an emotional TV ad that features comedian Paul Whitehouse as a dead man who continues to look after his family after he has passed away.

Insurance comparison site Comparethemarket.com in hunt for agency

Insurance comparison website Comparethemarket.com is on the hunt for fresh PR support.

LV= launches Shape Trace game to promote home insurance product

LONDON - Insurance, investment and pensions group LV= has launched a game called Shape Trace to promote its home insurance offering.

BR Video: Public says insurance hike for social web users is a money-making excuse

LONDON - Members of the public interviewed in the latest BR video believe that the plan to increase users' insurance premiums because of their social networking website-use is just another excuse created by insurance firms to raise their prices.

Insurance firms threaten to raise premiums for social network users

LONDON - Users of social networking sites such as Facebook and Twitter face higher insurance premiums for divulging too much information online -- including holiday plans -- as opportunistic burglars use the sites to "shop for victims".

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