Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.
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Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show with Pat Sharp as part of its push to increase awareness of its private health insurance services.
Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.
Online insurance comparison website GoCompare is on the hunt for a digital PR agency, but has banned contenders from using brand mascot Gio Compario.
RBS Insurance has poached HSBC Holdings head of group press office Rob Bailhache to be its director of comms.
Eulogy has been appointed by elite insurance broker MWA Insurance to implement its consumer and trade PR.
Aviva has launched an emotional TV ad that features comedian Paul Whitehouse as a dead man who continues to look after his family after he has passed away.
Insurance comparison website Comparethemarket.com is on the hunt for fresh PR support.
LONDON - Insurance, investment and pensions group LV= has launched a game called Shape Trace to promote its home insurance offering.
LONDON - Members of the public interviewed in the latest BR video believe that the plan to increase users' insurance premiums because of their social networking website-use is just another excuse created by insurance firms to raise their prices.
LONDON - Users of social networking sites such as Facebook and Twitter face higher insurance premiums for divulging too much information online -- including holiday plans -- as opportunistic burglars use the sites to "shop for victims".
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