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John Lewis is dropping the Greenbee direct sales brand it created four years ago and is renaming the business John Lewis Insurance after paring back its offering.
LONDON - Tesco Personal Finance has had a complaint against a TV ad for its home insurance upheld by the advertising watchdog, following a single claim that its half-price offer was misleading.
The Post Office is aiming to build its position as a financial services provider by cutting the price of its annual travel insurance policies by up to 30%. It is hoping to repeat the market-leading success of its low-cost foreign exchange service.
LONDON - The Post Office is highlighting the competitive price of its car insurance in a direct response television ad starring the brand's family of animated ants.
Asda has unveiled a life insurance product for the over-50s. It will be available in stores and online. Acceptance to the scheme is guaranteed, and Asda will pay the first monthly premium.
Superdrug is taking on Tesco and Sainsbury's with the launch of a comprehensive insurance service in partnership with Insureandgo.
LONDON - Asda is to become the first supermarket to offer an online comparison service for its insurance products, as it seeks to establish itself as the price leader in an increasingly competitive market.
Asda is to become the first supermarket to offer an online comparison service for its insurance products, as it seeks to establish itself as the price leader in an increasingly competitive market.
Asda is claiming to have cut £10m from the cost of customers' car insurance for 2005 to offer savings of 15%-60%. In addition, it is offering a 10% discount to drivers who apply online.
Tesco is rolling out its instant travel insurance product to all 650 of its UK supermarkets as part of the retailer's plans to generate greater checkout revenues from its financial services division. The product, which customers can purchase at the checkout, has been on trial in seven stores...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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