O2 to enter £34bn insurance market with brand extension
26 Jan 2010 | by Alex Brownsell
LONDON - O2 is making a multimillion-pound move into travel insurance in a 'Tesco-style' strategy to build its presence in additional markets.
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RBS Insurance has appointed British Gas commercial director Rick Vlemmiks to head up its newly formed centralised marketing structure, as it prepares for a sell-off by RBS Group.
LONDON - O2 is making a multimillion-pound move into travel insurance in a 'Tesco-style' strategy to build its presence in additional markets.
LONDON - Until recently, mobile pre-pay pricing deals have appealed mainly to adults with credit problems or no bank account, and children. However, as the economic climate worsens, consumers in other demographics are also beginning to turn to such propositions as they, too, find themselves short of...
LONDON - British Gas Business has chosen direct marketing agency TDA to develop an integrated direct marketing strategy aimed at encouraging customers to use its new online insurance aggregator, Insurance-for-business.co.uk
LONDON - Insurance firm Lifestyle Services Group has been ordered to withdraw a leaflet featuring four black men in a police identity parade after Plymouth and District Racial Equality Council complained that it implied that black men are criminals.
LONDON - Policy Administration Services, a division of mobile telecoms firm Caudwell Group, is looking to increase its share of the mobile phone insurance market through a data capture and retention drive.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.