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Direct Line Group seeks shop for DM task

19 Apr 2012 | by Sara Kimberley

Churchill Insurance, Direct Line, Green Flag and Privilege brands....The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review ... . Churchill Insurance works with CHI Partners on its DM account, but a spokesman for the insurer claimed ... Churchill Insurance, Privilege and Green Flag. WCRS currently handles Churchill's ad account ...

Laithwaites Wine names ex-Lloyds man as marketing chief

05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ...

Confused.com extends Nectar partnership

29 Mar 2012 | by Alex Brownsell

it claims to be a successful trial on motor insurance purchases....The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 Mar 2012

NO - David Atkinson, Managing partner, Space Traditionally, the promoter has been able to estimate likely redemptions based on expected participation. This can enable costs to be fixed through insurance, and for the prize fund to be swelled to make a more appealing headline. It would be possible ...

Confused.com announces Nectar partnership with TV ad

14 Dec 2011 | by Alex Brownsell

highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ... .com was the first site to offer price comparison for car insurance, so saving people time and money is at the very ...

Editor's Comment: TV's a lively corpse

22 Nov 2011 | by Noelle McElhatton

. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...

RAC appoints Occam to handle data

13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

The move follows the sale of RAC by parent insurance company Aviva to the US private equity firm ... insurance and savings business. RAC aims to deliver more efficient and insightful marketing campaigns with the appointment, focusing on changing consumer behaviour. The insurer is keen to improve its relationship with its ...

Failure to deal with spam damaging mobile marketing industry, DMA claims

27 Jun 2011 | by Oliver Luft

-selling of personal protection insurance. Yet confusion still reigned among this group over what to do ...

Nationwide reviews DM account ahead of below-the-line drive

16 Jun 2011 | by Alex Brownsell

for mortgages and general insurance, will be responsible with devising the brand's overarching marketing ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

targeted strategies for postal marketing. In March last year, insurance provider Sun Life Direct ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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