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Marketing Guru on... why meaningless brand surveys do not matter

30 Mar 2012 | by Will Harris

for the commissioner. It used to be easy. A few years ago, one of the big insurers was constantly surveying its ... with the line 'A survey commissioned by leading insurer X... ' Surveys became to PR agencies what testimonials ...

Sovereign debt crisis lowers global brand values, report claims

31 Aug 2011 | by Alex Brownsell

was particularly badly hit, with insurance giant Axa losing $1.6bn from its overall brand value. However ...

Tesco Mobile edges out O2 in Net Promoter Score survey

18 May 2011 | by Oliver Luft

of nine industry sectors including banking, car insurance, Internet service, mobile carriers, handsets ... insurance, which were topped respectively by Scottish and Southern Energy with an NPS of -19%, and Churchill ... " for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...

British consumers recommend First Direct, Sony, Saga, 02 and Apple

18 Jun 2010 | by Arif Durrani

in the benchmarking study are banking, car insurance, ISP, mobile phone carriers, mobile phone handsets, computer ... of the sector average of -4%. Saga took pole position in the car insurance customer-experience stakes, with +17 ...

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...

Sector Insight: Motor insurance

28 Jul 2009 | by Jane Bainbridge

The advent of price-comparison websites is levelling the playing field as motor insurance providers...-fareast-language:#0400; mso-bidi-language:#0400;} The way we buy motor insurance has changed ... in 2008. Average premiums have shot up since 2007 as insurance companies look to get the market back to underwriting profitability. Meanwhile, the number of private car-insurance claims fell to 4m in 2008, a drop ...

EMB hires fastMAP for motor insurance task

27 Jul 2009 | by Sarah Crawley-Boevey

LONDON - EMB, an insurance consultancy, has hired research experts CCB fastMAP to conduct a long...generate pricing and business models for insurers, and would complement their research programmes. He said ...

Privilege reviews its ad account and use of celebrities

19 May 2009 | by Joe Thomas

LONDON - Privilege, the car and home insurance brand, has embarked on a review of its above...-fareast-language:#0400; mso-bidi-language:#0400;} The brand, which is part of the RBS insurance group, is aiming ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

03 Apr 2009 | by Caroline Lovell

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

Market Research: Special report - Brands seek closer contact

17 Mar 2009

succeed ahead of our competitors.' Nick Cole, RBS Insurance proposition development director, underlines ... new car insurance variant across its Direct Line, Churchill, Privilege and partner brands. Last year, to identify customer need, the insurer worked with Nunwood to uncover which elements of its proposed package ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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