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Stephen Fry and Paul Merton voice Direct Line ad

The campaign is a return to the style of the original ads produced for the insurer in the mid-80s, as Direct Line aims to remind consumers of its direct customer service. Mike Tildesley, the director ... been launched to highlight the range of services offered by the insurer. ...

Prudential ads to back home and motor policies

LONDON - Prudential is to focus its promotional activity on its home and motor insurance services...The insurance company has briefed the agency to develop an integrated drive to promote the two key ... , online and direct work. The campaign is intended to increase its volume of car and home insurance policy customers, as well as cross-selling its other insurance products. Prudential, which is part of the RBS ...

AA kicks off £33m creative and DM pitch

work for its personal loans and motor insurance products. Both incumbents are expected to be asked ... director for AA Insurance Services, left the company in a restructure after the Saga sale went through ...

M&S drops Jodie Kidd over drugs sting

insurance. It is the second time this year that Marks Spencer has had to drop one of its major ...

More Th>n gives customers named personal contacts

other new offers: free breakdown cover for new car insurance customers and a two-year fixed price home ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.