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Confused.com extends Nectar partnership

it claims to be a successful trial on motor insurance purchases....The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

Failure to deal with spam damaging mobile marketing industry, DMA claims

-selling of personal protection insurance. Yet confusion still reigned among this group over what to do ...

What digital marketers can learn from DM

targeted strategies for postal marketing. In March last year, insurance provider Sun Life Direct ...

Direct marketing and sales promotion leagues 2010

Smith. Privately owned. DM 77%, other 23%. Clients include: AICR, RSPCA, Swinton Insurance ... . Privately owned. DM 70%, other 30%. Clients include: Swinton Insurance, Freemans Grattan Holdings, AGA ...

Swinton appoints JaywingDMG to customer data task

LONDON - Swinton, a leading insurance broker, has appointed data and marketing specialist...insurance offer. JaywingDMG is developing a new segmentation and planning framework to inform Swinton ...

Carole Nash appoints JaywingDMG to handle customer acquisition

LONDON - Motorcycle insurance specialist Carole Nash has awarded JaywingDMG its entire budget...Normal 0 The data, direct and digital specialist will manage all communication to previous enquirers and lapsed policyholders within the motorcycle, car and home insurance categories and improve campaign planning and evaluation. Prospects will be segmented according to their propensity ...

Admiral Group selects Sword Ciboodle for CRM expertise

LONDON - Admiral Group, the motor insurance provider, has selected Sword Ciboodle's CRM platform...of Sword Ciboodle UK, said: "We are delighted to have secured Admiral, another major insurance firm, which boosts our growing presence in the insurance sector. "It is very encouraging to see that this success ...

Marketing Direct: List Report 2009

details - derived from quotation applications to insurance and credit card companies. The credit crunch ... ' customers.' Digital list broker Mailtrack Media sources e-data from car insurers on behalf of client ... Target market: Insurer Sun Life Direct targets an older, less online market that still responds to direct ...

RBS customer insight director leaves

LONDON - Nigel Grimes, the RBS Insurance customer insight director, has left the company without a...Grimes, a former AirMiles director of customer insight, joined the financial company in September 2007. The role at RBS was a newly created position, set up to improve retention and cross-selling across its insurance brands Direct Line, Churchill and Privilege. In February 2007 Grimes left AirMiles ...

Alico appoints Euro RSCG 4D for integrated drive

LONDON - Alico, the life insurance and wealth management provider, has appointed Euro RSCG 4D..., life and health insurance solutions and conducts business in more than 55 countries and regions around ... capabilities. Alico are a powerful force in the global life insurance market and we look forward to providing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.