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targeted strategies for postal marketing. In March last year, insurance provider Sun Life Direct ...
LONDON - Swinton, a leading insurance broker, has appointed data and marketing specialist...insurance offer. JaywingDMG is developing a new segmentation and planning framework to inform Swinton ...
become so mainstream that brands have to join them or suffer from a loss of market share. Many insurance ... ? With retention for some brands this low it becomes impossible to make a profit on insurance policies. Not a ... recently created a placebo. A false insurance brand with no legacy was advertised through as ...
programme, which offers motorists RAC Roadside Assistance and discounts on insurance packages. The agency ...
calling when selling general insurance over the telephone to ensure they are treating their customers...could be improved. However, the FSA found that the standard of sales was poor when insurance policies such as personal accident insurance health cash plans and accident and sickness insurance were sold through cold ... at the FSA, said: The quality of cold calling in general insurance was disappointing -- consumers were ...
that was recently issued by the FSA into performance levels at insurance call centres. Norwich Union recently ...
LONDON - Publisher TILT is planning the first direct mail campaign for its asrecommended insurance...The initial mailing, which will go out in February, will target 400,000 consumers who are due to renew their motor insurance in March. The piece will explain how to get the most from the asrecommended series and will also include information on other forms of insurance. Last year, TILT ...
other new offers: free breakdown cover for new car insurance customers and a two-year fixed price home ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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